註記  
B20279881    
      Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden 總館; 658.802 C855-2 5th.ed.   c1996
B20279882    
      Strategic marketing : cases, concepts and challenges / John Atkinson and Ian Wilson 總館; 658.81 At55   1996
B20279883    
      A taste for pop : pop art, gender, and consumer culture / Cecile Whiting 總館, 藝術史圖書室, 美術系 ; 700.73 W589   1997
B20279884    
      Telecommunications strategy for economic development / William H. Read and Jan L. Youtie ; foreword b 總館; 384 R22   1996
B20279885    
      Undoing culture : globalization, postmoderism and identity / Mike Featherstone 英語系, 總館 ; 306 F313-3   1995
B20279886    
      Using your mind : creative thinking skills for work and business success / Richard Nelson-Jones 總館; 158.7 N334   1997
B20279887    
      Visual persuasion : the role of images in advertising / Paul Messaris 總館; 659.1042 M562   c1997
B20279889    
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Mi 總館; 659.1 B41 4th.ed.   c1998
B20279890    
      Entertainment industry economics : a guide for financial analysis / Harold L. Vogel 總館; 338.47791 V862 4th.ed.   1998
B20279891    
      Global communication in the twenty-first century / Robert L. Stevenson 總館; 302.2 St48   c1994
B20279892    
      Global marketing strategy / Susan P. Douglas, C. Samuel Craig 總館; 658.848 D747   c1995
B20279893    
      Illuminating the blindspots : essays honoring Dallas W. Symthe [i.e. Smythe] / edited by Janet Wasko, 總館; 302.2 Sm98   c1993

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