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註記   年
BM0168068    
      Creating customer value : the path to sustainable competitve advantage / by Earl Naumann 總館; 658.812 N224   c1995
BM0168070    
      Discrete multivariate distributions / Norman L. Johnson, Samuel Kotz, N. Balakrishnan 總館; 519.24 J635-2   c1997
BM0168071    
      Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney 總館; 658.83420973 H314 8th.ed.   c2001
BM0168072    
      Essentials of advertising strategy / Don E. Schultz, Stanley I. Tannenbaum, Anne Allison 總館; 659.111 Sch82 3d.ed.   c1996
BM0168073    
      Industrial marketing strategy / Frederick E. Webster, Jr 總館; 658.8 W393-2 3d.ed.   c1991
BM0168074    
      International marketing strategy : environmental assessment and entry strategies / Michael R. Czinkot 總館; 658.848 C998   c1994
BM0168075    
      Interpersonal communication and human relationships / Mark L. Knapp, Anita L. Vangelisti 總館; 302.34 K727 4th.ed.   c2000
BM0168076    
      Market driven strategy : processes for creating value / George S. Day ; with a new introduction 總館; 658.802 D331   1999
BM0168077    
      Marketing information systems : creating competitive advantage in the information age / Kimball P. Ma 總館; 658.800285574 M356   c1996
BM0168078    
      Marketing planning & strategy / Subhash C. Jain 總館; 658.802 J199 6th.ed.   2000
BM0168079    
      Marketing strategy and uncertainty / Sharan Jagpal 總館; 658.802 J187   1999
BM0168080    
      Marketing : principles & strategy / Henry Assael 總館; 658.802 As71 2d.ed.   c1993
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