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658.812 B453 : Bergeron, Bryan P   
      Essentials of CRM : a guide to customer relationship management / Bryan Bergeron 總館; 658.812 B453   c2002
658.812 B459 : Berry, Leonard L.,   
      Discovering the soul of service : the nine drivers of sustainable business success / Leonard L. Berry 總館; 658.812 B459   c1999
658.812 B466 : Bettencourt, Lance   
      Service innovation : how to go from customer needs to breakthrough services / Lance A. Bettencourt 總館; 658.812 B466   c2010
658.812 B469 : Bhote, Keki R.,   
      Beyond customer satisfaction to customer loyalty : the key to greater profitability / Keki R. Bhote 總館; 658.812 B469   c1996
658.812 B613 : Blattberg, Robert C.,   
      Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary 總館; 658.812 B613   c2001
658.812 B619 : Bliss, Jeanne   
      Chief customer officer : getting past lip service to passionate action / Jeanne Bliss 總館; 658.812 B619   c2006
658.812 B815 : Brown, Stanley A.,   
      Performance-driven CRM : how to make your customer relationship management vision a reality / Stanley 總館; 658.812 B815   2002
658.812 B828 : Broydrick, Stephen C   
      The 7 universal laws of customer value : how to win customers & influence markets / Stephen C. Broydr 總館; 658.812 B828   c1996
658.812 B851 : Buchanan, Richard W   
      When customers think we don't care : ending actions that self-destruct companies, customer service an 總館; 658.812 B851   c2002
658.812 B983 2nd.ed. : Buttle, Francis   
      Customer relationship management : concepts and technologies / Francis Buttle 總館; 658.812 B983 2nd.ed.   c2009
658.812 B983 4th.ed. : Buttle, Francis,   
      Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan 總館; 658.812 B983 4th.ed.   2019
658.812 B983(2) 3rd.ed. : Buttle, Francis   
      Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan 總館; 658.812 B983(2) 3rd.ed.   2015
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