The visible librarian : asserting your value with marketing and advocacy / Judith A. Siess
出版項
Chicago : American Library Association, 2003
說明
xvi, 154 p. ; 23 cm
附註
Includes bibliographical references (p. 123-146) and index
The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together
