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| 說明 | 269 pages : color illustrations ; 26 cm |
| 文字 | text |
| still image |
| 無媒介 | unmediated |
| 成冊 | volume |
| 附註 | Foreword -- Preface -- Logotypes -- Feature Stories -- Showcase -- Biography |
| "When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually? A key branding element used by many of the biggest companies around the world, a logotype revolves around a company's name or initials and features typography as the main design approach. From Type to Logo details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike." |
| 主題 | Logos (Symbols) -- Design |
| Logos (Symbols) -- Pictorial works |
| Logotypes (Printing) -- Design |
| Logotypes (Printing) -- Pictorial works |
| Graphic arts |
| ISBN/ISSN | 9789887566595 (hbk.) |
