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658.812 M193 : McKean, John,   
      Information masters : secrets of the customer race / John McKean 總館; 658.812 M193   1999
658.812 M233 : McNealy, Roderick M   
      Making customer satisfaction happen : a strategy for delighting customers / Roderick M. McNealy 總館; 658.812 M233   1998
658.812 M275 : Magnini, Vincent P   
      Surprise! : the secret to customer loyalty in the service sector / Vincent P. Magnini 總館; 658.812 M275   2015
658.812 M277 : Mahajan, Gautam,   
      Customer value starvation can kill : prevention and cure / Gautam Mahajan, Walter Vieira ; foreword b 總館; 658.812 M277   2021
658.812 M294 : Malhotra, Naresh K.,   
      Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating 總館; 658.812 M294   2016
658.812 M567 2d.ed.  
      Successful service operations management 總館; 658.812 M567 2d.ed.   c2006
      Successful service operations management 總館; 658.812 M567 2d.ed.   c2006
658.812 N224 : Naumann, Earl,   
      Creating customer value : the path to sustainable competitve advantage / by Earl Naumann 總館; 658.812 N224   c1995
658.812 N443 : Newell, Frederick,   
      Why CRM doesn't work : how to win by letting customers manage the relationship / Frederick Newell ; [ 總館; 658.812 N443   c2003
658.812 P293 : Payne, Sheila   
      Delivering customer service : how to win a competitive edge through managing customer relationships s 總館; 658.812 P293   1999
658.812 P315 : Pearce, Michael   
      Customer relationship management : how to develop and execute a CRM strategy / Michael Pearce FIC CMC 總館; 658.812 P315   2021
658.812 P335 : Peck, Helen   
      Relationship marketing : strategy and implementation / Helen Peck ... [et al.] 總館; 658.812 P335   1999
658.812 P345 : Peelen, Ed   
      Customer relationship management / Ed Peelen 總館; 658.812 P345   c2005
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