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| 說明 | 375 p |
| 附註 | Source: Dissertation Abstracts International, Volume: 68-07, Section: A, page: 2712 |
| Thesis (Ph.D.)--York University (Canada), 2007 |
| The dissertation examines the discourse of audience and the practices of audience research at play in Canada in the formation of broadcasting policy. The techniques of institutional audience research reflect and "infect" the range of discussion, policy creation and broadcast programming that result |
| Original research was conducted in 2005 through in-depth interviews with thirty key participants at the intersection of broadcasting, policy and audience research. The data and insights from those interviews were analyzed in conjunction with public policy documents and a range of otherwise unavailable institutional audience research. Using these data points, the role of audience research was then analyzed in the developments around two policy case studies: (1) the evolution of performance indicators at the Canadian Broadcasting Corporation; and, (2) Canadian TV drama funding criteria and the debate over "CanCon" |
| An original "Audience Massage" model is proposed as a means of examining the various levels of audience discourse in policy formation. It involves three levels of analysis: (1) Rhetorical--with attention on the content of audience research; (2) Framing--with attention to the "media" of research generation, in particular the dominance of certain key quantitative methodologies; and, (3) Structural--with attention to the discourse as it is supported by certain dominant research institutions that are integrated into larger broadcasting systems |
| The model allows the researcher to look beyond the surface meanings of individual audience research study results to expose at a deeper level the discursive language of audience; the frames that result from certain formal characteristics of audience research methodologies as they have developed over time. These methodological frames set constraints upon what the type of research is conducted and indeed the possible conceptualization of audience in the broadcasting policy field. In turn, framing of audience is organized within institutional research systems that are part of the larger political and economic structures of broadcasting and public policy in Canada |
| School code: 0267 |
| 主題 | Canadian Studies |
| Political Science, Public Administration |
| Mass Communications |
| 0385 |
| 0617 |
| 0708 |
| ISBN/ISSN | 9780494295243 |
