作者Wengler, Stefan
SpringerLink (Online service)
書名Key Account Management in Business-to-Business Markets [electronic resource] : An Assessment of Its Economic Value / by Stefan Wengler
出版項Wiesbaden : Deutscher UniversitSts-Verlag, 2006
說明xiv, 294 p. : ill., digital ; 24 cm
主題Selling -- Key accounts
Marketing -- Key accounts
Consumers -- Management
Transaction costs -- Management
Economics/Management Science
Marketing
ISBN/ISSN9783835093553 (electronic bk.)
9783835005174 (paper)
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相關連結: 連線到 http://dx.doi.org/10.1007/978-3-8350-9355-3 (網址狀態查詢中....)
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