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Media Planning
1 CSR communication in the media : media management on sustainability at a global level / edited by FrWeder, Franzisca, editor Cham : Springer International Publishing : Imprint: Springer, 2023 相關連結
2023
   
2 Sharing behavior of brand crisis information on social media : a case study of Chinese Weibo / by ChYang, Changzheng, author Singapore : Springer Singapore : Imprint: Springer, 2022 相關連結
2022
   
3 Social media marketing and customer-based brand equity for higher educational institutions : case ofPerera, Charitha Harshani, author Singapore : Springer Nature Singapore : Imprint: Springer, 2022 相關連結
2022
   
4 The sales sat nav for media consultants : the roadmap to more revenue in the sale of advertising matMcKenna, Ricky, author Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023 相關連結
2023
   

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