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| 版本 | 5th ed |
| 說明 | xii, 463 p. : ill. ; 23 cm |
| 系列 | Communication series |
| LEA's communication series |
| 附註 | Includes bibliographical references (p. [371]-449) and index |
| Mass communication in our wired society : the changing media landscape -- Research and theory in mass communication : how we study media scientifically -- The psychology of media use : tapping into our deepest selves -- Media portrayals of groups : distorted social mirrors -- Advertising : baiting, catching, and reeling us in -- Sports, music, and religion : emotion on display -- News : setting the agenda about the world -- Politics : using news and advertising to win elections -- Violence : watching all that mayhem really matters -- Sex : pornography, innuendo, and rape as a turn-on -- Socially positive media : teaching about health and other good things -- Responding to media : getting our two cents in. |
| 主題 | Mass media -- Psychological aspects |
| ISBN/ISSN | 9780415993128 (pbk. : acid-free paper) |
| 9780805898330 (acid-free paper) |
| 9780415993111 |
| 0415993121 (pbk. : acid-free paper) |
| 0805898336 (acid-free paper) |
| 0415993113 |
