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| 說明 | 31 p |
| 附註 | Source: Masters Abstracts International, Volume: 51-06 |
| Adviser: Gabriel Kahn |
| Thesis (M.A.)--University of Southern California, 2013 |
| Each year thousands of everyday people conquer athletic feats for causes bigger than themselves. This paper examines a business concept called Sports Inspire, exploring the ability to motivate and harness this audience, become a profitable business, and successfully utilize the tools of social networking. Sports Inspire is a journalistic endeavor that harnesses video storytelling to promote philanthropy |
| This paper is divided into three parts. Part one develops and addresses lines of inquiry. Essentially, it explores the theoretical ideas behind Sports Inspire |
| Part two is a business plan for Sports Inspire |
| Part three discusses screenshots of the prototype website for SportsInspire.org |
| School code: 0208 |
| 主題 | Journalism |
| Business Administration, Entrepreneurship |
| Business Administration, Sports Management |
| 0391 |
| 0429 |
| 0430 |
| ISBN/ISSN | 9781303122668 |
