作者Webster, Frederick E
書名Marketing communication : modern promotional strategy / Frederick E. Webster, Jr
出版項Santa Barbara : Wiley, c1971
說明viii, 694 p. : ill. ; 24 cm
附註"A Wiley/Hamilton publication."
Includes bibliographical references and indexes
主題Communication in marketing
Advertising
ISBN/ISSN0471066028
QRCode
館藏地 索書號 條碼 處理狀態  
林口分館第三書庫658.8 W393B20165386可外借 調閱服務

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