Strategies for Building and Retaining a Productive Multilevel Marketing Downline
出版項
2018
說明
1 online resource (147 pages)
文字
text
無媒介
computer
成冊
online resource
附註
Source: Dissertations Abstracts International, Volume: 80-05, Section: A
Publisher info.: Dissertation/Thesis
Malone, Timothy
Thesis (D.B.A.)--Walden University, 2018
Includes bibliographical references
Most multilevel marketers lose money and quit within the first year of operations because of a lack of effective strategies for building and retaining a productive downline. The purpose of this multiple case study was to apply Cantillon’s entrepreneurship theory to explore strategies used by 3 multilevel marketers from 3 different multilevel marketing companies with operations based in New York. Participant selection was purposeful and based on the number of years the participants had been in multilevel marketing and their generated income. Data collection occurred through semistructured interviews with open-ended questions of the participants and a review of company training documents and videos. Data from the interviews and training were examined, and key ideas were documented and analyzed using a 6-step data analysis process, including listing and grouping the collected data, considering all data before reducing or eliminating any, grouping the data by research questions, formulating the data into themes, documenting the experience, and presenting the data findings. Three themes emerged from the data: entrepreneurial mindset, strong leadership and support, and training and development. Adopting strategies described in this study may contribute to social change by increasing the success rate among multilevel marketers, thus reducing unemployment, resulting in more taxable income and increased tax revenue, and producing a positive effect on the economy in New York area
Electronic reproduction. Ann Arbor, Mich. : ProQuest, 2019
