| 作者 | Jones, John Philip |
| 書名 | Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones |
| 出版項 | Thousand Oaks, Calif. : Sage Publications, c2004 |
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| 說明 | xvii, 310 p. ; 23 cm | | 附註 | Includes bibliographical references (p. 245-251) and index | | 主題 | Advertising | | ISBN/ISSN | 0761927999 (pbk.) |
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