Market structure, theory of the firm, and industrial organization
141
8
Perfect competition and monopoly
157
9
Monopolistic competition and oligopoly
181
10
Pricing and market segmentation
215
11
Advertising
247
12
Labor markets
261
13
Government intervention
287
14
International trade
311
說明
356 p. : ill. ; 24 cm
附註
Includes bibliographical references (p. 331-336) and index
Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade
