書名Media economics : theory and practice / edited by Alison Alexander ... [et al.]
出版項Mahwah, N.J. : Lawrence Erlbaum, c2004
其他作者Alexander, Alison
版本3rd ed
說明ix, 301 p. : ill. ; 23 cm
附註Includes bibliographical references and indexes
An introduction to media economics theory and practice -- Economics and media regulation -- Structure and change : a communications industry overview -- The economics of international media -- The economics of the daily newspaper industry -- The economics of books and magazines -- The broadcast television networks -- The economics of the cable industry -- The economics of Hollywood : money and media -- The economics of the contemporary radio industry -- The economics of the recording industry -- The economics of the advertising industry -- The economics of online media.
主題Mass media -- Economic aspects
ISBN/ISSN0805845801 (pbk. : alk. paper)
9780805845808 (pbk. : alk. paper)
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總館5F書架338.4730223 AL26 3rd.ed.BM0382125可外借 調閱服務
林口分館338.4730223 AL26 3rd.ed.BM0440556可外借 調閱服務

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