This business of global music marketing / Tad Lathrop
出版項
New York, NY : Billboard Books, c2007
說明
xi, 275 p. : ill. ; 24 cm
附註
Includes index
Going global : why it's a good idea -- Choosing foreign markets for music -- Planning basic global business strategy -- Producing and packaging music for global sale -- Placing and pricing music for foreign sale -- Distributing digital music globally -- Promoting globally through radio play and audiovisual performance -- Promoting globally outside the music infrastructure -- Promoting globally through live performance -- Promoting globally through integrated marketing communications (IMC) -- Managing the global music marketing program -- Profiting from global music publishing -- Comparing notes : interviews.
