Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre
出版項
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008
說明
xxii, 489 p. : ill. ; 23 cm
附註
Includes bibliographical references and index
And leisure begot entertainment -- Our merged, merged world -- Characterizing our experience culture -- Venue economics and servicescapes -- Audiences, culture, and subculture -- Segmenting entertainment audiences -- Researching and measuring entertainment audiences -- Entertainment marketing mix, branding, and communication -- Integrated and convergent promotional communications -- Campaign planning -- Live performances and events -- Destinations and tourist services -- Attractions and themed spaces -- Mediated entertainment -- Stars and celebrities -- Funding a capital campaign: Orange County Performing Arts Center -- Evolving the Ritz-Carlton Brand -- Selling the Mouse: Marketing Disney's California Theme Parks -- Revitalizing the Pink Panther Brand -- Marketing the Oprah Brand
