作者Hopwood, Maria
書名Sport public relations and communication / Maria Hopwood, Paul Kitchin, James Skinner
出版項London ; New York : Routledge, 2011
其他作者Skinner, James, 1964-
Kitchin, Paul
說明x, 271 p. : ill. ; 25 cm
系列Sports marketing series
附註Includes bibliographical references and index
Bringing public relations and communication studies to sport / Maria Hopwood, Paul Kitchin & James Skinner -- Public relations and communication in sport / Maria Hopwood -- Sport relationship management / David Shilbury & Katherine Rowe -- Sport marketing public relations / Maria Hopwood -- Sport social responsibility / James Skinner -- Community relations and engagement / Paul Kitchin & Rob Lewis -- Sport volunteerism / B. Christine Green & Laurence Chalip -- Crisis communication and sport public relations / Allan Edwards & Wayne Usher -- The public relations role of fans and supporters' groups / Maria Hopwood -- Cross-cultural sport public relations and communication / Jacquie L'Etang -- New communications media for sport / Rob Lewis & Paul Kitchin -- Public relations for players / James Skinner -- International sport public relations / James Skinner & Kristine Toohey
主題Sports -- Public relations
Mass media and sports
Communication in sports
ISBN/ISSN9781856176156 (pbk.)
1856176150 (pbk.)
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