書名Public media management for the twenty-first century : creativity, innovation, and interaction / edited by Michał Głowacki and Lizzie Jackson
出版項New York : Routledge, 2014
其他作者Głowacki, Michał
說明xxxiv, 301 pages : illustrations ; 24 cm
文字text
無媒介unmediated
成冊volume
系列Routledge research in cultural and media studies ; 54
Routledge research in cultural and media studies ; 54
附註Includes bibliographical references and index
Foreword / Jan Malinowski -- Editors' introduction / Michał Głowacki and Lizzie Jackson -- Remixing public media's remit: the implications of networks for public service media / Jessica Clark and Minna Aslama Horowitz -- The value of change, or how to manage uncertainty in contemporary communications / Auksė Balčytienė -- Moveable media: mobile internet and new policy modes / Gerard Goggin, Tim Dwyer, and Fiona Martin -- Strategies for stakeholder management and crowdsourcing / Matthias Karmasin and Daniela Kraus -- Organisational culture and structures in public media management-in search of a model for the digital era? / Christian S. Nissen -- Key managerial steps towards a public service mixed-platform offer / Roberto Suárez Candel -- Governance, accountability, and transparency of public service media in a contemporary mediatised world: the case of Bulgaria / Bissera Zankova -- Funding models for online news / Andra Leurdijk -- The mass, the audience, and the public: questioning preconceptions of news audiences / Heikki Heikkilä, Laura Ahva, Jaana Siljamäki, and Sanna Valtonen -- New public + new media = new leadership? The council of Europe's approach to governance in public service media / Michał Głowacki -- Public service content provision: new models, new partnerships, new skills / Charles Brown -- Managing spontaneity: user-generated content in the media ecology / Karol Jakubowicz -- Participating publics: implications for production practices at the BBC / Lizzie Jackson -- Managed not edited-how participative platforms operate / Ren Reynolds -- Towards a twenty-first century public media: conclusions / Michał Głowacki and Lizzie Jackson
主題Public broadcasting
Mass media -- Management
Internet in public administration
ISBN/ISSN9780415843256 (alk. paper)
0415843251 (alk. paper)
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