作者Duarte, Nancy
書名Data story : explain data and inspire action through story / by Nancy Duarte
出版項[Washington D. C.] : Ideapress Publishing, [2019]
說明vii, 224 pages : color illustrations ; 23 cm
文字text
無媒介unmediated
成冊volume
附註Includes bibliographical references (pages 213-215) and index
Introduction -- Section 1: Communicate data to others -- Becoming a communicator of data -- Communicating data to decision-makers -- Section 2: Bring clarity through story structure -- Crafting a data point of view -- Structuring an executive summary as a DataStory -- Creating action through analytical structure -- Section 3: Make clear charts and slides -- Choosing charts and writing observations -- Annotating insights onto charts -- Building a skimmable slidedoc -- Section 4: Make data stick -- Marveling at the magnitude -- Humanizing data -- Storytelling with data -- Summary -- Appendix
What if you sliced data and found a huge problem or opportunity? Data did its job, but now it needs a storyteller. The way insights are communicated could reverse or increase the trajectory of data. The actions you ask others to take today can change your future data. But getting others to move forward with those actions only happens when someone communicates well. Learn effective ways to turn your data into narratives that blend the power of language, numbers, and graphics. This book is not about visualizing data, there are plenty of books covering that. Instead, you'll learn how to transform numbers into narratives to drive action, and help communicate data in a way that creates outcomes both inside and outside your own organization
主題Social sciences -- Research -- Methodology
Decision making -- Statistical methods
Visual analytics
Information visualization
其他題名DataStory
ISBN/ISSN9781940858982 (pbk.)
1940858984 (pbk.)
QRCode
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