lai Tai lu ke dui Taiwan de wen hua ren tong, guo jia yin xiang dui lu you dong ji de ying xiang zhi yan jiu : yi Malaixiya guan guang ke wei li = The Impact of Cultural Identity and Nation Image on Travel Behavior : A Case Study of Malaysia Tourists Travel in Taiwan
來台旅客對台灣的文化認同、國家印象對旅遊動機的影響之研究 : 以馬來西亞觀光客為例 = The Impact of Cultural Identity and Nation Image on Travel Behavior : A Case Study of Malaysia Tourists Travel in Taiwan
Thesis (Master's)--National Taiwan Normal University (Taiwan), 2018
Includes bibliographical references
There are so many tourists from South East Asia nowadays. In year of 2015, tourists from South East Asia became the third place of tourist who travelled to Taiwan. There are 20% of tourists are Malaysian. Although Taiwan travel company try to expand their business to Malaysia. Recently there still not that much information that related to Malaysian tourists. So from this research, I would like to do culture identity, national image and travel behavior research on Malaysian tourists. The research started to collect data on 1 of November 2016, the research will use basic information, reliability, analysis of correlation, and linear regression to do research. From the result, culture identity was significant with travel motivation of Malaysia tourists, culture identity was significant with national image of Malaysia tourists, national image was significant with travel motivation of Malaysia tourist, and national image have mediation effect between cultural identity and travel motivation
