Tan tao xin wen you hu dui yue ting ren li jie cheng du, ren zhi yu tai du zhi ying xiang : yi Malaixiya wen hua wei li = The Influence of Newsgames to Audience's Understanding, Cognition and Attitude : Malaysia Culture as Example
探討新聞遊戲對閱聽人理解程度、認知與態度之影響 : 以馬來西亞文化為例 = The Influence of Newsgames to Audience's Understanding, Cognition and Attitude : Malaysia Culture as Example
Malaysian students had go to Taiwan for study was gradually increased recent years, but the Taiwanese is not familiar with Malaysia Culture. This study aims to explore which different news type are enhanced those Taiwanese into Malaysia culture's understanding, cognation and attitude to create a friendly environment and raise the Taiwanese to know more about Malaysia culture. In addition, this study also found which news type will better influence their understanding, cognition and attitude of Malaysian culture if different about reader's gender. An experiment with a 2 (news type: newsgames and online news) x 2 (gender: male and female) between-subject design was conducted to identify which news type have the impact on the reader's understanding, cognition and attitude.The experiment results show that newsgames a better influence on the understanding, cognition and attitude of readers compare with online news. In terms of gender, in understanding section, male reader had a better understanding compare with female reader; in cognition section, female reader had better cognitive effects than male reader; and in attitudes section, female reader had better attitudes than male reader
Electronic reproduction. Ann Arbor, Mich. : ProQuest, 2021
