Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews
出版項
Chicago : American Library Association, c2009
說明
xv, 171 p. : ill. ; 23 cm
附註
Includes bibliographical references and index
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together
