Creative strategy : a guide for innovation / William Duggan
出版項
New York : Columbia Business School Pub., 2012
說明
viii, 165 p. ; 24 cm
附註
Includes bibliographical references (p. [155]-158) and index
From mind to method -- Precedents -- What's the problem? -- Where do we look? -- Creative combination -- Resolution -- Get organized -- Kinds of innovation -- Brainstorming -- Top ten -- Creative -- Strategy
