Show sold separately [electronic resource] : promos, spoilers, andother media paratexts / Jonathan Gray
出版項
New York : New York University Press, c2010. (Baltimore, Md. : Project MUSE, 2013)
說明
1 online resource (xi, 247 p.) : ill
附註
Includes bibliographical references (p. 223-238) and index
Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theoryof paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital aurasand authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "Inthe DNA": creating across paratexts
