Includes bibliographical references (p. [239]-247) and index
Producing race appeal : the political ads of white and minority candidates -- The advantages and disadvantages of deploying racist appeals among black and white voters -- Neither black nor white : the fruitlessappeal to racial authenticity -- Competing novelties : how newspapers frame the election campaigns of Blacks, Latinos, and Asian Americans --Racializing immigration policy : issue adsin the 2006 election -- Harold Ford Jr., Mel Martinez, and Artur Davis : case studies in racially framed news -- Barack Obama, race-based appeals, and the 2008 presidential election
