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作者Spiller, Lisa
書名Branding the candidate [electronic resource] : marketing strategies to win your vote / Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz
出版項Santa Barbara, Calif. : Praeger, c2011
其他作者Bergner, Jeffrey T
Schultz, Don E
說明xvi, 211 p. : ill. (some col.), map ; 26 cm
系列Praeger series in political communication
Praeger series in political communication
附註Includes bibliographical references and index
主題Campaign management -- United States
Political campaigns -- United States
Marketing -- Political aspects -- United States
Political candidates -- United States
ISBN/ISSN0313394059 (e-book)
9780313394058 (e-book)
0313394040 (alk. paper)
9780313394041 (alk. paper)
 QRCode
相關連結： Bibliographic record display An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information （網址狀態查詢中....）
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