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| 說明 | 1 online resource (116 pages) |
| 文字 | text |
| 無媒介 | computer |
| 成冊 | online resource |
| 附註 | Source: Dissertations Abstracts International, Volume: 81-04, Section: A |
| Advisor: Khojasteh, Jam |
| Thesis (Ph.D.)--Oklahoma State University, 2019 |
| Includes bibliographical references |
| Smartphone advertisement plays an important role in the modern world. The study investigated the relationships among different key factors in terms of individuals’ attitudes toward pop-up ads, in different conditions. Structural equation models are conducted to further study the causation relationships regarding individuals’ interests, material recall, types of the pop-up advertisements and different brands |
| Electronic reproduction. Ann Arbor, Mich. : ProQuest, 2020 |
| Mode of access: World Wide Web |
| 主題 | Educational psychology |
| Marketing |
| Smartphone advertisements |
| Pop-up ads |
| Individual attitudes |
| Electronic books. |
| 0525 |
| 0338 |
| ISBN/ISSN | 9781088381649 |
