Introduction : the dark side of place image production : between Faust and Dorian Gray -- Mega-events and urban image construction : a tale of two cities -- Mega-events and the production of mental place images -- Mega-events and physical image construction : between seduction and exclusion -- Mega-events and social image construction -- Contesting the mega-event spectacle : resistance to event-led urban image construction -- Analysis : urban image construction, revanchism and the neoliberal war on the poor
