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作者Zemsky, Robert, 1940-
書名Higher education as competitive enterprise : when markets matter / Robert Zemsky, Susan Shaman, [and] Daniel B. Shapiro, authors
出版項San Francisco : Josey-Bass Publishers, c2001
其他作者Shaman, Susan
Shapiro, Daniel B., 1948-
說明108 p. : ill. ; 23 cm
系列New directions for institutional research, 0271-0579 ; no. 111
附註Includes bibliographical references (p.103-104) and index
Revenue -- Segments -- Contours -- Results -- Choices -- Work plans
"Fall 2001" -- T.p
主題College students -- Recruiting -- United States
Education, Higher -- United States -- Marketing
College students as consumers -- United States
Universities and colleges -- Public relations -- United States
Education, Higher -- Economic aspects -- United States
College publicity -- United States
Universities and colleges -- United States -- Administration -- Finance
Marketing -- United States -- Planning
ISBN/ISSN078795795X
 QRCode
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