An introduction to behavioral economics / Nick Wilkinson
出版項
Basingstoke [England] ; New York : Palgrave Macmillan, 2008
說明
xxi, 511 p. : ill. ; 24 cm
附註
Includes bibliographical references (p. [468]-502) and index
Nature Of Behavioural Economics -- Foundations : Values, Attitudes, Preferences and Choices -- Decision Making Under Risk and Uncertainty -- Mental Accounting -- Intertemporal choice : The Discounted Utility Model -- Alternative Intertemporal Choice Models -- Strategic interaction : Behavioural Game Theory -- Fairness And Social Preferences -- Rationality -- The Future Of Behavioural Economics
