Media management and economics research in a transmedia environment : papers from the 2012 Broadcast Education Association research symposium / symposium chair/editor, Alan B. Albarran
"Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"--Introduction
Includes bibliographical references and index
Media management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia
