London : Arnold ; New York : Distributed in the United States of America by Oxford University Press, 2004
說明
iv, 203 p. : ill. ; 24 cm
附註
Includes bibliographical references (p. 190-196) and index
What's it all about? -- The question of ideology -- Discourse and social semiotics -- Postmodernism and media studies -- Realism -- 'Race' and the media -- Gender and class -- The media and history -- Others, difference, and identity -- Questioning audiences -- The new technologies -- Practical work in media studies -- In defence of media studies