Includes bibliographical references (p. [141]-153) and index
The globalization of political marketing : an introduction / Christian Schafferer -- Electoral campaigning in Japan / Christian Schafferer with Kawakami Kazuhisa -- Electoral campaigning in Taiwan / Christian Schafferer -- Electoral campaigning in Malaysia / Lim Hong Hai and Ong Kian Ming -- Electoral campaigning in the Philippines / Julio Teehankee -- Is there an Asian style of electoral campaigning? / Christian Schafferer
