Includes bibliographical references (pages 173-189) and index
Introduction -- the six principles of fashion -- 1. The affirmation principle -- fashion, between the individual and society -- 2. The convergence principle -- the centralization of trends -- 3. The autonomy principle -- the emergence and dynamics of styles -- 4. The personalization principle -- fashion and its professionals -- 5. The symbolization principle -- the power of signs and meanings -- 6. The imperialization principle -- how fashion became systematized
"For most people, fashion can daze and confuse. It is, however, a fascinating phenomenon that is key to how we define our identities, and it plays a central role in our lives. Proposing a comprehensive and accessible account of the global fashion industry, this book aims to present fashion in all its diversity and richness, to 'unveil' its mysterious mechanisms. Drawing on six core principles from the industry, Frédéric Godart guides the reader through the economic, cultural and social arena of the world's most glamorous industry. First, in the everyday-life game of identity-building, where fashion is deployed, between the individual and society. Secondly, the convergence of trends reveals how social influence is played out; likewise, fashion as an art, and how this is characterized by a creative and aesthetic autonomy. Finally, to all these dimensions, contemporary fashion adds the figure of the 'creative genius, ' and gives a prominent importance to brands"--Publisher website
