The basic postulates of green image of a country: the case of Croatia -- Going beyond green: exploring sustainability in Slovenia -- SMEs and green growth: the effectiveness of support mechanisms and initatives matters -- Sustainable waste management practices: challenges in the Republic of Macedonia -- Managing environmental component of sustainable development in trade sector of Serbia -- Green orientation in tourism of Western Balkan countries -- Potentials of Upper Danube region in the Republic of Serbia for sustainable tourism development -- Socially responsible enterprises for sustainable future: greening practices from Slovenia -- Consumer innovativeness and organic food purchase intentions -- Why is energy efficiency (ir)relevant for Western Balkans countries? -- Sustainable development and active management of water in Bosnia and Herzegovina -- Agriculture and entrepreneurship as a factor of sustainable development of Montenegro
This multidisciplinary approach to the Western Balkans addresses topics from responsible business and ethics, innovation, corporate social responsibility, and new technology to human resources management. It is a theoretical and practical guide towards a sustainable future for the Western Balkans, showing drivers and barriers affecting the region in its effort to green its economy, and provides a systematic and holistic overview and critical examination of the situation in the region. Chapters explore a review of the literature and developing theory, and report empirical procedures. If the Western Balkan countries are following the industrialised states of Western Europe-which are now keen to develop in a sustainable manner, combining economic growth with social justice and improved environment-this work fills the growing need for more research and to expand the current knowledge base about environmental and development challenges, as well as the new, efficient and climate-neutral 'Green Economy' of this region.
