Includes bibliographical references (p. [403]-413) and index
Introduction : new strategies for a new age / Michael J. Worth -- pt. 1. The development function. Defining institutional advancement, development, and fund raising ; Elements of the development program ; The historical overview / Michael J. Worth -- pt. 2. Foundations of educational fund raising. The state of fund-raising theory and research / Kathleen S. Kelly -- Academic planning as the foundation for advancement / Jon S. Dellandrea, Adel S. Sedra -- The roles of key individuals / Sara L. Patton -- pt. 3. Raising funds from individuals. The annual giving program / Fritz W. Schroeder -- Major gift programs / David R. Dunlop -- Principal gifts / Frank D. Schubert -- Planned giving / Ronald E. Sapp, Peter K. Kimball -- pt. 4. The campaign. Campaigning in the new century / William P. McGoldrick, Paul A. Robell -- pt. 5. Corporate and foundation support. New patterns of corporate support / D. Chris Withers -- New patterns of foundation support / Marianne Jordan -- pt. 6. Traditions of giving. The impact of demographics / Judith E. Nichols -- Women as philanthropists / Andrea Kaminski -- Giving traditions of minority communities / Joanne B. Scanlan, John Abrahams -- International fund raising / Scott G. Nichols -- pt. 7. Special institutional settings. Institutionally related foundations in public colleges and universities / Curtis R. Simic -- Raising funds for independent schools / James M. Theisen, Patricia King Jackson -- Raising funds for community colleges / Susan K. Kubik -- Raising funds for a professional school within a university / Linda G. Steckley -- pt. 8. Managing and supporting development programs. Structuring and managing the development office / Robert R. Lindgren -- Prospect research and prospect management / Eric Siegel -- Development information systems / Gail Ferris -- Benchmarking, accountability, and measuring performance / James M. Langley -- pt. 9. Development and other fields. The role of public relations in fund raising / Roger L. Williams -- The role of alumni relations in fund raising / Charles H. Webb -- The development office and the business office / Ruth Constantine, Karin Lee George -- pt. 10. The development profession. The state of the profession / Eugene R. Tempel, Matthew J. Beem -- Ethical issues in educational fund raising / Jake B. Schrum -- Legal trends affecting philanthropy / Bruce R. Hopkins -- Conclusion : issues and perspectives / Michael J. Worth
Electronic reproduction. Westport, Conn. : Greenwood Press, 2004. Available via the World Wide Web. Access is limited to subscribers of ebooks.greenwood.com
