|
|
| 其他作者 | Corcoran, Nova |
| 說明 | x, 220 p. ; 25 cm |
| 附註 | Includes bibliographical references (p. [200]-214) and index |
| List of figures-- List of contributors-- Editor's acknowledgements-- Publisher's acknowledgements-- Introduction / Nova Corcoran-- 1, Theories and models in communicating health messages / Nova Corcoran-- Communication defined-- Components of communication-- Factors influencing communication-- Models and theories overview-- Why use theoretical models-- Problems associated with theory-based approach-- Theories-- The theory of planned behaviour-- Health belief model-- Criticisms of cognitive theories-- Transtheoretical model-- Process of behaviour change-- Criticisms of stage-step theories-- The communication-persuasion model and the information-persuasion matrix-- Criticisms of the communication -persuasion model-- Practical implications : which theoretical model?-- Practical implications : getting started-- Practical implications : individual change vs structural change-- The theory of planned behaviour in practice-- The health belief model in practice-- Application of the transtheoretical model (TTM) to practice -- |
| 2, Social and psychological factors in communication / Nova Corcoran and Sue Corcoran-- Why social and psychological factors?-- The target group-- The relevance of social and psychological factors to communication-- Social factors overview-- Social factors and health promotion practice-- Psychological factors overview-- Attitudes-- Beliefs-- Values-- Predicting attitudes, beliefs and values in practice-- Strategies for changing attitudes and behaviours-- Changing attitudes through information giving-- Changing attitudes through behaviour-- Implications for practice-- 3, Reaching unreachable groups and crossing cultural barriers in communication health promotion / Barbara Goodfellow and Calvin Moorley-- Crossing cultural barriers-- Communicating across cultural barriers - process and structural barriers-- Process barriers-- Structural barriers-- Communication and people living with disabilities-- The classification and definition of disability-- Labelling and stigma-- Health promotion - communication and language-- Health care communication and disability-- Policy - the expert patient-- Defining, profiling and locating older people-- Health and wellbeing-- Communication and barriers to working with older people-- Older peoples' health policy and health promotion-- |
| 4, Mass media in health communication / Nova Corcoran-- What is mass media?-- Common mass media use in health promotion-- What the mass media can and cannot deliver-- Creating a health campaign using mas media-- Supportive environments-- Audience segmentation and message design-- Social marketing-- Criticisms of social marketing-- Utilizing the media for free-- Using incentives : fear appeals and positive appeals-- 5, Information technology in health communication / Nova Corcoran-- The role of IT in health-- The practitioner and the lay person-- The potential of it in health promotion-- The Internet-- Computer-based interventions-- Computer-based touch-screen kiosks-- Computer-based CD-ROMs-- Mobile phones-- Advantages and disadvantages of IT-- Using IT in health promotion-- Tailoring information-- Designing resources in IT-- Overcoming barriers to IT-- Internet advocacy-- |
| 6, Using settings to communicate health promotion / Nova Corcoran and Anthony Bone-- Defining settings-- Types of settings-- Main features of settings-- Traditional settings-- Non-traditional settings-- The advantages of using settings-- The disadvantages of using settings-- Overview of four non-traditional settings-- Places of worship-- Universities-- Personal care settings-- Travel centres-- 7, Evidence-based practice and communication / Nova Corcoran and John Garlick-- Definitions of evidence-based practice-- Rationale for evidence base-- What evidence can be used?-- The Young@heart evidence-based initiative-- Where to find evidence?-- Problems with using the evidence base-- Acceptability and transferability-- How to establish an evidence base-- Using an evidence base to identify methods and strategies-- |
| 8, Using evaluation in health promotion communication / Sue Corcoran-- Defining evaluation-- Why evaluate communication in health promotion?-- Overview of models and theories of evaluation in health promotion-- Process, impact and outcome evaluation-- Economic evaluation-- Pluralistic evaluation-- Participatory evaluation-- Social marketing-- Experimental design evaluation-- Evaluating interventions using theoretical models of communication-- What to measure-- Evaluation of mass communication-- Evaluating the dissemination of results in health promotion-- Barriers to disseminating evaluation-- Conclusion: bridging theory and practice - ten different health promotion campaigns / Nova Corcoran-- Activity discussions-- Glossary-- References-- Index. |
| 主題 | Health promotion |
| Health education |
| ISBN/ISSN | 1412924022 (hbk.) |
| 9781412924023 (hbk.) |
| 1412924030 (pbk.) |
| 9781412924030 (pbk.) |
