Includes bibliographical references (p. [189]-202) and index
1. Transmedia texts : defining transmedia storytelling -- 2. The transmedia industry : distribution and engagement -- 3. Transmedia audiences : the consequences of emergence -- 4, Spooks Internet and digital gaming : immersion and agency -- 5. 24 : conspiracy and the mobile phone : immersion and immediacy -- 6. Downloading television : agency, immediacy and the transmedia audience