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| 其他作者 | McDonald, Malcolm |
| 版本 | 3rd ed |
| 說明 | 1 online resource (498 p.) |
| 附註 | Includes bibliographical references and index |
| Print version record |
| 主題 | Marketing -- Key accounts |
| Selling -- Key accounts |
| ISBN/ISSN | 9781119207252 (electronic bk.) |
| 1119207258 (electronic bk.) |
| 9780470974728 (electronic bk.) |
| 0470974729 (electronic bk.) |
| 9780470974735 (electronic bk.) |
| 0470974737 (electronic bk.) |
| 9780470974759 (electronic bk.) |
| 0470974753 (electronic bk.) |
| 9780470974155 |
| 047097415X |
