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001 AAI8812548
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006 m o u
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008 171129s1988 xx sbm 000 0 eng d
035 (MiAaPQ)AAI8812548
040 MiAaPQ|beng|cMiAaPQ
100 1 Hernandez, Sigfredo Augusto
245 14 The division of housework :|bA social exchange framework
264 2 |c1988
300 1 online resource (198 pages)
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
500 Source: Dissertation Abstracts International, Volume: 49-
05, Section: A, page: 1206
500 Major Adviser: James M. Hunt
502 Thesis (Ph.D.)--Temple University, 1988
504 Includes bibliographical references
520 The principal objective of this study is to explain one
aspect of the household structure: the division of
housework. Wroe Alderson (1965) calls attention to the
need for marketing to study household structure in order
to better understand household requirements. The division
of housework constitutes an important aspect of the
household structure. As a research problem the division of
housework deserves the attention of marketing and is
analyzed using the social exchange paradigm. As such, this
analysis relies heavily on the concepts of choice and
exchange--concepts that play a central role in marketing
theory
520 A second objective of this study is that of integrating
the three major explanations of the division of housework
that are found in the literature: the new home economics,
resource theory, and the tradition-based explanation
520 A social exchange theory of the division of housework is
developed with these two objectives in mind. The theory
proposes that consumers, in their home production roles,
decide the amount of effort that they will spend in
housework based on the amount of profit they anticipate
from housework activities. To test the theory, multiple
regression and covariance analyses were used in
conjunction with data from a national probability sample
520 Results indicate a fair amount of support for the theory.
Husbands and wives do take into account certain costs and
rewards when making individual choices on the amount of
effort to spend in housework activities. The profit
sacrificed from market work (labor costs) was found to be
the best predictor of effort in housework for both
husbands and wives. Further, the findings seem not to be
inconsistent with the idea that the proposed theory
represents a vehicle for integrating the major
explanations of the division of housework that are found
in the literature
520 One major implication of the findings pertains to the
study of consumer behavior. Existing theories of consumer
behavior propose that consumer well being (satisfaction)
is solely a function of brand choices. The evidence
provided here suggests that it is possible for consumers
to enhance consumption-related well being (profit) through
the choices they make in their home production roles about
the amount of effort to spend in housework
533 Electronic reproduction.|bAnn Arbor, Mich. :|cProQuest,
|d2017
538 Mode of access: World Wide Web
650 4 Marketing
650 4 Home economics
655 7 Electronic books.|2local
690 0338
690 0386
710 2 ProQuest Information and Learning Co
710 2 Temple University
773 0 |tDissertation Abstracts International|g49-05A
856 40 |uhttp://pqdd.sinica.edu.tw/twdaoapp/servlet/
advanced?query=8812548|zclick for full text (PQDT)
912 PQDT
