MARC 主機 00000pam  22000004a 4500 
001    54852812 
003    OCoLC 
005    20041025000000.0 
008    040329s2004    cau      b    001 0ceng   
010    2004007121 
020    0761921699 (cloth : acid-free paper) 
040    DLC|cDLC 
042    pcc 
050 00 P90|b.S18 2004 
082 00 302.23|222 
245 04 The SAGE handbook of media studies /|ceditor-in-chief, 
       John D. H. Downing ; associate editors, Denis McQuail, 
       Philip Schlesinger, Ellen Wartella 
260    Thousand Oaks, Calif. :|bSage Publications,|cc2004 
300    ix, 629 p. ;|c27 cm 
504    Includes bibliographical references and indexes 
505 0  Prolegomena -- Audiences, users and effects -- Economy and
       power -- Specific areas of media research 
650  0 Mass media|vHandbooks, manuals, etc 
700 1  Downing, John 
911    shw 
970 11 |tOverview of the handbook|cDenis McQuail|fMcQuail, Denis.
       |p1 
970 21 |l1|tEthical and normative perspectives|cClifford 
       Christians|fChristians, Clifford G.|p19 
970 21 |l2|tThe long and winding road to alternative media
       |cAlfonso Gumucio Dagron|fDagron, Alfonso Gumucio|p41 
970 21 |l3|tGlobalization, supranational institutions, and media
       |cJohn Sinclair|fSinclair, John|p65 
970 21 |l4|tSociety, culture, and media : thinking comparatively
       |cAnnabelle Sreberny|fSreberny, Annabelle.|p83 
970 21 |l5|tApproaches to media texts|cRuth Wodak|fWodak, Ruth
       |cBrigitta Busch|fBusch, Brigitta|p105 
970 21 |l6|tTechnology|cSandra Braman|fBraman, Sandra|p123 
970 21 |l7|tDigital media|cJan van Dijk|fvan Dijk, Jan|p145 
970 21 |l8|tAudience and readership research|cJenny Kitzinger
       |fKitzinger, Jenny.|p167 
970 21 |l9|tTwentieth-century media effects research|cDaniel G. 
       McDonald|fMcDonald, Daniel G.|p183 
970 21 |l10|tPsychology of media use|cTannis M. MacBeth|fMacBeth,
       Tannis M.|p201 
970 21 |l11|tContemporary television audiences : publics, markets,
       communities, and fans|cVirginia Nightingale|fNightingale, 
       Virginia.|p227 
970 21 |l12|tA concise history of media and cultural studies in 
       three scripts : advocacy, autobiography, and the chronicle
       |cJoke Hermes|fHermes, Joke.|p251 
970 21 |l13|tEast Asian modernities and the formation of media 
       and cultural studies|cMyungkoo Kang|fKang, Myungkoo|p271 
970 21 |l14|tMedia economics|cAlan B. Albarran|fAlbarran, Alan B.
       |p291 
970 21 |l15|tThe political economy of communications|cJanet Wasko
       |fWasko, Janet.|p309 
970 21 |l16|tGovernment, the state, and media|cErik Neveu|fNeveu,
       Erik, 1952-|p331 
970 21 |l17|tMedia, public opinion, and political action|cHolli 
       A. Semetko|fSemetko, Holli A.|p351 
970 21 |l18|tMedia and the reinvention of the nation|cSilvio 
       Waisbord|fWaisbord, Silvio R. (Silvio Ricardo), 1961-|p375
970 21 |l19|tNews media production : individuals, organizations, 
       and institutions|cD. Charles Whitney|fWhitney, D. Charles 
       (David Charles), 1946-|cRandall S. Sumpter|fSumpter, 
       Randall S.|cDenis McQuail|fMcQuail, Denis.|p393 
970 21 |l20|tNarrative and genre|cHorace Newcomb|fNewcomb, 
       Horace.|p413 
970 21 |l21|tSound exchange : media and music cultures|cNabeel 
       Zuberi|fZuberi, Nabeel, 1962-|p429 
970 21 |l22|tAdvertising : a synthetic approach|cTodd Joseph 
       Miles Holden|fHolden, Todd Joseph Miles|p447 
970 21 |l23|tBroadcasting, cable, and satellites|cMichele Hilmes
       |fHilmes, Michele, 1953-|p477 
970 21 |l24|tHollywood|cThomas Schatz|fSchatz, Thomas, 1948-
       |cAlisa Perren|fPerren, Alisa|p495 
970 21 |l25|tBollywood and Indian cinema : changing contexts and 
       articulations of national cultural desire|cVeena Naregal
       |fNaregal, Veena.|p517 
970 21 |l26|tMedia violence and sex : what are the concerns, 
       issues, and effects?|cStacy L. Smith|fSmith, Stacy L.
       |cEmily Moyer-Guse|fMoyer-Guse, Emily|cEdward Donnerstein
       |fDonnerstein, Edward I.|p541 
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