MARC 主機 00000cam 2200000 a 4500
001 r 34093127
005 19990625120241.0
008 030128s2003 ilu b 001 0 eng
010 2003001922
020 0838908489 (alk. paper)
040 DLC|cDLC|dDLC
050 00 Z716.3|b.S54 2003
082 00 021.7|221
100 1 Siess, Judith A
245 14 The visible librarian :|basserting your value with
marketing and advocacy /|cJudith A. Siess
260 Chicago :|bAmerican Library Association,|c2003
300 xvi, 154 p. ;|c23 cm
504 Includes bibliographical references (p. 123-146) and index
505 0 The primacy of customer service and other basics -- Doing
the groundwork : marketing -- Publicity : the tangibles --
Public relations : the personal touch -- Advocacy :
putting it all together
650 0 Libraries|xPublic relations
650 0 Libraries|xMarketing
650 0 Advertising|xLibraries
650 0 Public services (Libraries)
911 WJ/wsj
