MARC 主機 00000cam 2200000 a 4500
001 54501439
003 OCoLC
005 20040810092056.0
008 040212s2004 caua b 001 0 eng
010 2004003252
020 0761930957 (cloth : alk. paper)
020 0761930965 (pbk. : alk. paper)
040 DLC|cDLC|dOUN
050 00 P96.E25|bH67 2004
100 1 Hoskins, Colin
245 10 Media economics :|bapplying economics to new and
traditional media /|cColin Hoskins, Stuart McFadyen, Adam
Finn
260 Thousand Oaks, Calif. :|bSage Publications,|cc2004
300 356 p. :|bill. ;|c24 cm
504 Includes bibliographical references (p. 331-336) and index
505 0 Introduction and overview -- Demand and supply -- Markets
-- Consumer behaviour -- Production and cost -- Revenue,
profit, risk, and managerial decisions -- Market structure,
theory of the firm, and industrial organization -- Perfect
competition and monopoly -- Monopolistic competition and
oligopoly -- Pricing and market segmentation --
Advertising -- Labour markets -- Government intervention -
- International trade
650 0 Mass media|xEconomic aspects
700 1 McFadyen, Stuart
700 1 Finn, Adam,|d1946-
856 41 |uhttp://www.loc.gov/catdir/toc/ecip0415/2004003252.html
|zTable of contents
911 shw
970 11 |l1|tIntroduction and overview|p1
970 11 |l2|tDemand and supply|p17
970 11 |l3|tMarkets|p39
970 11 |l4|tConsumer behavior|p59
970 11 |l5|tProduction and cost|p85
970 11 |l6|tRevenue, profit, risk, and managerial decisions|p111
970 11 |l7|tMarket structure, theory of the firm, and industrial
organization|p141
970 11 |l8|tPerfect competition and monopoly|p157
970 11 |l9|tMonopolistic competition and oligopoly|p181
970 11 |l10|tPricing and market segmentation|p215
970 11 |l11|tAdvertising|p247
970 11 |l12|tLabor markets|p261
970 11 |l13|tGovernment intervention|p287
970 11 |l14|tInternational trade|p311
