MARC 主機 00000cam 2200000 a 4500 001 2010029799 003 DLC 005 20110421184313.0 008 100723s2011 nyua b 001 0 eng 010 2010029799 020 9780415887298 (pbk. : alk. paper) 020 0415887291 (pbk. : alk. paper) 020 9780415887281 (hardback : alk. paper) 020 0415887283 (hardback : alk. paper) 020 9780203833285 (e-book) 020 0203833287 (e-book) 040 DLC|cDLC|dYDX|dBTCTA|dYDXCP|dCDX|dBWX|dDLC 043 n-us--- 050 00 JA85.2.U6|bM373 2011 082 00 322.40973|222 100 1 Manheim, Jarol B.,|d1946- 245 10 Strategy in information and influence campaigns :|bhow policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want / |cJarol B. Manheim 260 New York :|bRoutledge,|c2011 300 xiv, 323 p. :|bill. ;|c24 cm 504 Includes bibliographical references and indexes 505 0 Points of origin -- Information and influence campaigns -- Strategy and tactics in campaign communication I : winning the argument -- Strategy and tactics in campaign communication II : shaping the decision -- Networks and netwaves : organizing for influence -- Riding the waves : strategy and tactics in network activation -- Feeling the pressure : the dimensionality of targets -- Guarding the castle : deterring, deflecting, minimizing or defeating information and influence campaigns -- Information, and influence 650 0 Communication in politics|zUnited States 650 0 Public relations and politics|zUnited States 650 0 Lobbying|zUnited States 911 know/hml
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總館5F書架 | 322.40973 M314 | BM0571131 | 可外借 | 調閱服務 |