MARC 主機 00000cam 2200000 a 4500
001 ocn145431687
003 OCoLC
005 20131210031831.0
008 070621s2008 njua b 001 0 eng
010 2007024980
015 GBA772133|2bnb
020 9780131986220 (pbk.)
020 0131986228 (pbk.)
020 0132345161
020 9780132345163
035 (OCoLC)145431687|z(OCoLC)148790194|z(OCoLC)779915877
040 DLC|beng|cDLC|dBAKER|dYDXCP|dUKM|dNLGGC|dOUP|dOCLCQ|dUKMGB
|dTULIB|dOCLCO|dNTNU
043 n-us---
050 00 GV188.3.U6|bS29 2008
082 00 790.2|222
100 1 Sayre, Shay
245 10 Entertainment marketing & communication :|bselling branded
performance, people, and places /|cShay Sayre
246 3 Entertainment marketing and communication
260 Upper Saddle River, N.J. :|bPearson/Prentice Hall,|cc2008
300 xxii, 489 p. :|bill. ;|c23 cm
504 Includes bibliographical references and index
505 0 And leisure begot entertainment -- Our merged, merged
world -- Characterizing our experience culture -- Venue
economics and servicescapes -- Audiences, culture, and
subculture -- Segmenting entertainment audiences --
Researching and measuring entertainment audiences --
Entertainment marketing mix, branding, and communication -
- Integrated and convergent promotional communications --
Campaign planning -- Live performances and events --
Destinations and tourist services -- Attractions and
themed spaces -- Mediated entertainment -- Stars and
celebrities -- Funding a capital campaign: Orange County
Performing Arts Center -- Evolving the Ritz-Carlton Brand
-- Selling the Mouse: Marketing Disney's California Theme
Parks -- Revitalizing the Pink Panther Brand -- Marketing
the Oprah Brand
650 0 Leisure industry|zUnited States|xMarketing
650 0 Performing arts|zUnited States|xMarketing
650 0 Entertainment events|zUnited States|xMarketing
650 0 Amusements|zUnited States|xMarketing
650 0 Tourism|zUnited States|xMarketing
650 0 Recreation|zUnited States|xMarketing
650 0 Consumer behavior|zUnited States
650 0 Communication in marketing|zUnited States
650 07 Event-Marketing.|2swd
650 07 Unterhaltungsindustrie.|2swd
650 17 Marketing.|2gtt
650 17 Reclame.|2gtt
650 17 Amusement.|2gtt
651 7 Verenigde Staten.|2gtt
651 7 USA.|2swd
856 41 |3Table of contents only|uhttp://catdir.loc.gov/catdir/toc
/ecip0720/2007024980.html
911 fmj
