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008 211001s2020 xx sbm 000 0 eng d
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035 (MiAaPQ)AAI28167794
035 (MiAaPQ)0158vireo1950OampaposDell
040 MiAaPQ|beng|cMiAaPQ|dNTU
100 1 O'Dell, Billy R
245 14 The Importance of Authenticity of Atmospheric Theming to
Revisit Intention of Food and Beverage Venues in Theme
Parks
264 0 |c2020
300 1 online resource (100 pages)
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
500 Source: Masters Abstracts International, Volume: 82-08
500 Advisor: Kim, Young H
502 Thesis (M.S.)--University of North Texas, 2020
504 Includes bibliographical references
520 Atmospheric theming is the use of the sensory experience
in connection to a theme. The purpose of this research is
to examine the effects of atmospherics with theming and
their effects on customer behavior in food and beverage
operations of a theme park. The official research
questions developed for this study include: Does the
impact of the authenticity of atmospheric theming
influence an effect on revisit intention? Does the type of
theme (land's theme or venue's theme) influence the effect
of visitor revisit intention? These questions guided the
current research in previously non-evaluated fields of
study.This study used the Mehrabian-Russel (M-R) model to
create a new research model. In the current study,
atmospheric theming was the stimuli, emotional value was
the emotional response, and visitor revisit intentions was
the behavioral intention. Restaurant image was added to
the model to obtain a cognitive reason.The results from
the multiple regression indicated that all hypotheses were
accepted. Restaurant image had a positive influence on
both authenticity variables, and both authenticity
variables had a positive influence on emotional value.
Finally, emotional value was found to have a positive
influence on revisit intention. These results indicated
that atmospheric theming influenced revisit intention
through emotional value. Furthermore, the results
indicated that when it comes to the different types of
themes within a venue, as indicated in the second research
question, the venue's theme has a stronger influence on
the emotional value than the land's theme
533 Electronic reproduction.|bAnn Arbor, Mich. :|cProQuest,
|d2021
538 Mode of access: World Wide Web
650 4 Recreation
650 4 Operations research
650 4 Business administration
653 Theming
653 Authenticity
653 Theme parks
653 Food and beverage
653 Revisit intention
653 Restaurant image
653 Emotional value
653 Authenticity between entities
653 Venue
653 Land
653 Theme park lands
653 Authentic theming
653 Atmospherics
653 Stimuli
653 Congruency
653 Theme park operations
655 7 Electronic books.|2local
690 0796
690 0814
690 0310
710 2 ProQuest Information and Learning Co
710 2 University of North Texas.|bDepartment of Hospitality and
Tourism Management
773 0 |tMasters Abstracts International|g82-08
856 40 |uhttps://pqdd.sinica.edu.tw/twdaoapp/servlet/
advanced?query=28167794|zclick for full text (PQDT)
912 圖書館PQDT110|b1110406
