MARC 主機 00000cam a2200697 i 4500
001 ocn919857824
003 OCoLC
005 20171017044322.0
008 151016s2016 enka b 001 0 eng
010 2015037933
015 GBB651625|2bnb
020 9781474259798|q(hbk.)
020 1474259790|q(hbk.)
020 9781474259781|q(pbk.)
020 1474259782|q(pbk.)
020 |z9781474259804|q(ePDF)
020 |z1474259804|q(ePDF)
020 |z9781474259828|q(ePub)
020 |z1474259820|q(ePub)
024 8 60002107513
035 (OCoLC)919857824|z(OCoLC)946705470
040 DLC|beng|erda|cDLC|dYDX|dYDXCP|dBTCTA|dBDX|dOCLCF|dOCLCO
|dBKL|dPUL|dNLE|dYUS|dUWO|dCHVBK|dOCLCO|dQGK|dOCLCA|dOMB
|dUKWOH|dSFR|dVP@|dNTNU
042 pcc
050 00 HD9940.A2|bL37 2016
082 00 338.4/774692|223
100 1 Lantz, Jenny,|eauthor
245 14 The trendmakers :|bbehind the scenes of the global fashion
industry /|cJenny Lantz
264 1 London ;|aNew York :|bBloomsbury Academic, an imprint of
Bloomsbury Publishing, Plc,|c2016
300 xiv, 240 pages :|billustrations ;|c24 cm
336 text|btxt|2rdacontent
336 still image|bsti|2rdacontent
337 unmediated|bn|2rdamedia
338 volume|bnc|2rdacarrier
490 1 Dress, body, culture
504 Includes bibliographical references (pages 232-237) and
index
505 0 Introduction : Reflections on methodology -- Trend
forecasters: fashion's "insurance companies" : Online
trend forecasters: WGSN and Stylesight ; It all began in
France ; Fashion, capitalism and modernity ; Fashion's
movements ; Trend-forecasting agencies as tastemakers ;
Two kinds of trend-forecasting agencies ; Offerings of
trend-forecasting agencies: how do they claim their
competence? -- Trend-forecasting agencies: backstage
legitimacy : Inspirational or directive ; Fashion capital
; Confidentiality ; Merely communication or creating and
influencing trends ; The phenomenon of self-fulfilling
prophecies -- Tastemakers: hunt for the incipient taste :
Tastemakers ; Tastemakers at a British fashion magazine ;
Tastemakers at department stores ; Tastemakers at
newspapers ; Bloggers as tastemakers ; Tastemakers at
Swedish fashion magazines ; Tastemakers at Grazia UK ;
Stylists as tastemakers ; Online fashion retailer as
tastemakers -- Gender and trends: on variability :
Femininity as volatile and capricious ; The importance of
being right ; Fashion and trends: power and freedom --
Designs, brands and trends: to leave a mark : Mass-market
fashion brands ; Consistency and change ; Brands in the
mid-range segment ; Designer fashion brands ; The desire
to be a trendmaker ; Trends as organizing principle ;
Trends as personal growth ; Retromania ; Consistency
versus change ; Consistency versus change and gender ;
Fashion and economy -- Financialization and trends: trends
as fashion risk : Fashion and capitalism ; Luxury fashion
and trends from the analysts' perspective ; Trend services
; Valuation of stocks in the luxury segment ; Distinctive
features of the luxury industry ; Relationship to trends ;
The tension between consistency and change ; Growth in the
luxury industry ; Mass-market fashion and trends from the
stock analysts' perspective ; H&M ; The risk of not taking
risks ; Valuation of fashion stock from the perspective of
Swedish analysts ; Valuation of fashion stock from the
perspective of British analysts ; The tension between
consistency and change ; Expansion and growth -- The BRIC
countries and trends : India ; China ; Russia ; Brazil --
Final discussion : Trends as organizing principle ; New
ways to manage uncertainty ; Fashion capital strikes back
; The of consumer society ; Trend imperialism ; Trends
have become low status ; The discourse of individuality ;
The relationship between trends and fashion ;
Trendification
520 Numerous tastemakers exist in and between fashion
production and consumption, from designers and stylists to
trend forecasters, buyers, and journalists. How and why
are each of these players bound up in the creation and
dispersion of trends? This book explores the social
significance of trends in the global fashion industry
through interviews with these "fashion intermediaries",
offering new insights into their influential roles in the
setting and shaping of trends. The Trendmakers contains
exclusive interviews with financial analysts, creative
directors from high street stores like H&M to designer
brands such as Erdem, trend forecasters at WGSN, buyers
from Harvey Nichols, and major fashion names like The
Telegraph fashion critic Hilary Alexander. Lantz offers an
international understanding of the trend landscape,
engaging with industry professionals from fashion capitals
like London, Paris, and New York, as well as BRIC
countries and the new, emerging fashion nations. The
fashion media may have declared that "trends are dead",
but Lantz argues that trends still not only serve as a
significant organizing principle for the fashion industry
as a whole but also as a source for legitimacy. Engaging
with classic fashion thinkers like Veblen, Simmel, and
Bourdieu, as well as contemporary scholars like Entwistle
and Steele, this book considers trends from an economic
and cultural perspective to add to our knowledge of the
complexities of the business of fashion
650 0 Fashion merchandising
650 0 Fashion designers
650 0 Fashion
830 0 Dress, body, culture
911 zenith
