MARC 主機 00000nam a2200529 i 4500 001 978-3-030-62970-0 003 DE-He213 005 20210714164508.0 006 m o d 007 cr nn 008maaau 008 210317s2021 sz s 0 eng d 020 9783030629700|q(electronic bk.) 020 9783030629694|q(paper) 024 7 10.1007/978-3-030-62970-0|2doi 040 GP|cGP|erda 041 0 eng 050 4 NX220|b.H335 2021 072 7 JP|2bicssc 072 7 POL038000|2bisacsh 072 7 JP|2thema 072 7 JBCC|2thema 082 04 700.688|223 100 1 Hadley, Steven,|eauthor 245 10 Audience development and cultural policy /|cby Steven Hadley 264 1 Cham :|bSpringer International Publishing :|bImprint: Palgrave Macmillan,|c2021 300 1 online resource (xv, 244 pages) :|billustrations, digital ;|c24 cm 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 347 text file|bPDF|2rda 490 1 New directions in cultural policy research,|x2730-924X 505 0 Chapter One: Introduction -- Chapter Two: Democratic Cultural Policy -- Chapter Three: Audience Development -- Chapter Four: The Development of Practice: Two Dilemmas -- Chapter Five: The Traditions of Audience Development -- Chapter Six: Characteristics of Audience Development -- Chapter Seven: Audience Development and Democracy: Third Dilemma -- Chapter Eight : Conclusion 520 Encouraging more - and different - people to attend the arts remains a vital issue for the cultural sector. The question of who consumes culture, and why, is key to our understanding of the arts. This book examines the relationship of audience development to cultural policy and offers a ground-breaking perspective on how the practice of audience development is connected to ideas of democratic access to culture. Providing a detailed overview of arts marketing, audience development and cultural democracy, the book argues that the work of audience development has been profoundly misunderstood by the field of arts management. Drawing from a rich range of interviews with key individuals in the audience development field, the book argues for a re- conceptualisation of audience development as an ideological function of cultural policy. Of importance for students, academics and researchers working in arts management and cultural policy, the book is also vital reading for anyone working in the arts, cultural and heritage sectors with an interest in understanding how our relationship with the audience has been constructed 650 0 Arts audiences 650 0 Arts|xMarketing 650 0 Art and society 650 0 Cultural policy 650 14 Cultural Policy and Politics 650 24 British Culture 650 24 Public Policy 650 24 Consumer Behavior 710 2 SpringerLink (Online service) 773 0 |tSpringer Nature eBook 830 0 New directions in cultural policy research 856 40 |uhttps://doi.org/10.1007/978-3-030-62970-0 912 Springer|b111007264615
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